Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity β a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements.
The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing the only relevent tool.
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Licensing covers the distribution business for Television Programs & Films.